Simple SEO Factors that Make a Big Difference

Gone are the days when search engine optimization was as easy as stuffing your content with your targeted keyword and getting it to the first page of the search engines. If you want to make it to the top of the search engine results today you're going to have to do a lot more - even more if you want to stay at the top. Make sure to include these factors in the SEO strategy you plan for your sites.

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Make sure that you're not wasting the opportunity to optimize further by using keywords in the links leaving your site. You need to do more than use anchor text for internal links or when developing backlinks; you need to do it when you're giving links to other sites and pages too. This helps the search engines realize that you are reaching out to websites that are relevant to the topic your site is addressing. You can create variations of your keywords and spread it around your website's outbound links to create a better a impact. Since every link really does matter when it comes to SEO this is yet another way where you can make your links serve you better. The more you help the search engines rank your site, the better they will be able to - it's as simple as that. Don't Overlook Your Meta Descriptions: While some people think that meta descriptions are no longer important, it remains one of many factors that the search engines will notice. Keep in mind that people browsing the web will see your meta descriptions to figure out the topic and flavor of your site. This will draw them to click on your listing and visit your site. When creating your meta description, put yourself in the place of your visitors and write it in such a way that you'd want to visit your own site. The simpler and easier to understand this area is, the more effective it will be.

Make sure your keywords appear in the URL of the page. If you're wanting your sites to get a little love from the search engines then you need to make sure that long-tail keywords are included in the permalink for each page of content on your site. It gives the search engines one more place to look, beyond H1 tags and titles, to learn what your site is really about. If you do a bit of research, you'll find that many pages that get ranked on the first page of the search engines have the targeted keyword in the URL; it's another thing when the keyword is present in the main domain name itself.

If you are beginning with SEO, it might take you some time before you are successful with it. However, if you are determined and do not give up, you will see your hard work make a difference in the end. You will experience better results than your competition.